Owned business
OperatingNagelista
Design-led press-on nails, handmade in Kosovo and fitted to each customer's hands, sold directly to consumers in Europe.
- Sector
- Consumer · Beauty
- Market
- European Union, DACH focus
Businesses
Owned businesses, vertical platforms and the operating infrastructure underneath them. We list only what has reached a stage worth showing, and we label each stage honestly.
AOwned business
Businesses we create or co-create and in whose economics we take part directly.
Owned business
OperatingDesign-led press-on nails, handmade in Kosovo and fitted to each customer's hands, sold directly to consumers in Europe.
Owned business
In developmentPersonalised silver jewellery that turns a customer's photo or idea into a handmade piece, combining AI-assisted design with physical craftsmanship.
BVertical platform
Products that solve a specific problem in one industry, built around how that industry actually works.
Vertical platform
In developmentMeasurement, configuration and quoting workflows for window, door and renovation businesses, starting from a customer's photo.
COperating infrastructure
The shared operational layer we build once and reuse across our businesses.
Operating infrastructure
PilotThe operational layer we are developing for AI-assisted businesses: conversations, customer identity, CRM, tasks, approvals and auditability.
Operating infrastructure
Reference architectureA reference architecture for a secure gateway between AI agents and enterprise systems, with identity, permissions, approvals and an audit trail.
Research
Early ideas are tracked separately from our operating businesses and pilots.
Vertical platform
ResearchAn AI buying agent that searches, compares and helps complete a purchase, designed around local commerce.
Thesis
AI is making programming, content, research, translation, design, administration and support cheaper. We build around the layers that do not get cheaper with them:
As intelligence becomes cheaper, execution becomes more valuable.
Next steps
Shop Nagelista today, or explore the other ventures and their current stage.
Bring a distribution channel, production capability or specialist expertise. Name the venture and the contribution you want to make.
Discuss a named venture, its current stage and next milestone. Ask about the evidence available and the role capital could play.